The new logomark comprises radially arranged arrows (the main motif), an embodiment of our new vision—“Bringing Japanese Value to the World”—formulated on the occasion of our 100th anniversary, and the igeta (double-cross) pattern encased in a circle (the sub-motif), which is reminiscent of our century-old company logo. It signifies the balance between the tradition and trust we have cultivated in the past and the new challenges we take on; moreover, it is imbued with our desire to help the Arai Group grow further by expanding into various business segments and continuously bringing smiles to our stakeholders worldwide.
